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Current Danish Independents

DK

Brief History

DK is an independent Danish petrol distributor that has grown from nothing 25 years ago to around 250 filling stations today, representing over 5% of the market. Its most rapid growth has been since 1991 when Norsk Hydro acquired Uno-X, allowing DK to take over Uno-X's former marketing position of being the premier all-Danish petrol company. Even the pole signs outside station carry the phrase "Kør Dansk" to reinforce this message.

Maps

1997 DK map of Denmark
1998 DK station listing atlas of Denmark

All the maps shown are produced for DK by FOLIA/LegindKort and come from the mid-late 1990s. The one on the left is slightly older (1997?) and is at the smaller scale of 1:640,000. Sjælland (Zealand) is on the reverse side of the map. The more recent example (right) keeps the whole of Denmark on a single side at the more common scale of 1:500,000 and has been used from ca1999-2001.

1999 DK map of Denmark

In common with most other Danish petrol companies, DK also issues a booklet listing the addresses of all its Service Stations, and including a small scale (ca 1:1,000,000) map of Denmark showing their locations. The example (lower left) is dated 1998 and as can be seen from Fyn (Funen) on the right, the map is of reasonable quality if a little congested by DK logos.

Metax

Brief History

Metax is a specialist supplier to unmanned discount outlets, known as automats in Scandinavia, although a small proportion of its chain does have an attached shop or kiosk. Believed to have been affiliated to Mobil in the 1980s its ownership passed to Shell when Mobil sold its Danish operations. In the 1990s Shell sold Metax to independent owners, although operationally they still work quite closely together, accepting each other's payment cards.

Maps

Historically Metax has mainly distributed a leaflet marking its locations on an outline map of Denmark with no roads, and giving the address for each site. However the company is known to have produced a sheet map in the 1990s produced by Folia Legindkort, and in April 2003 Folia prepared the map booklet shown here. Although primarily billed as a station locator, it included 9 double pages of good quality maps at the useful scale of 1:500,000 preceded by 24 pages of town plans; both marked all Metax locations. As Metax is based at Aalborg on Jutland, more towns are shown for Jutland than the islands.

2003 Metax map/location booklet from Denmark

No maps are known from any of the smaller independents, such as Haahr (which was sold to Statoil in 2004).

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Text and layout © Ian Byrne, 1999-2006


	All the maps shown are produced for DK by FOLIA/LegindKort and come from the mid-late 1990s. The one on the left is slightly older (1997?) and is at the smaller scale of 1:640,000. Sjælland (Zealand) is on the reverse side of the map. The more recent example (right) keeps the whole of Denmark on a single side at the more common scale of 1:500,000 and has been used from ca1999-2001.
	In common with most other Danish petrol companies, DK also issues a booklet listing the addresses of all its Service Stations, and including a small scale (ca 1:1,000,000) map of Denmark showing their locations. The example (lower left) is dated 1998 and as can be seen from Fyn (Funen) on the right, the map is of reasonable quality if a little congested by DK logos.