Domestic Brands in FinlandDomestic Brands in FinlandSuomi-Finland has always had a relatively unusual downstream petrol market, with a few main players, including strong domestic names, but very few smaller independent names. In the 1970s the main local operators were Kesoil, E, Union and TB, but by the mid-1990s the first three had all been merged into Neste, although the Kesoil name survived until the turn of the century. Today, the names include Teboil (TB), Neste/A24 and Seo. As it has expanded into neighbouring Baltic states, Neste (now part of Fortum) is considered separately on this web site.
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Oy Teboil Ab and Suomen Petrooli Oy - Finska Petroleum Ab are Finnish oil companies whose principal shareholder is Nafta Moskva, a Russian oil corporation. Suomen Petrooli was established in 1932 and Teboil two years later. In 1948 the companies were in effect merged and they now operate under common management: Teboil is the marketing company and Suomen Petrooli concentrates on importing and wholesaling products. Together they control nearly a quarter of the Finnish market. Twenty years ago the brand was exclusively TB, but the old name is being gradually downplayed in favour of Teboil.
The Teboil map shown is a recent (1998) service station booklet listing all retail outlets and including 12 pages of maps at 1:2,000,000 by Karttakeskus. Unusually one page folds out to double width to allow the whole of Southern Finland to appear on a single two page spread. Teboil/TB almost certainly used to issue more conventional sheet maps but these are not commonly found outside Finland.
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Text and layout © Ian Byrne, 2000-2 |
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Established in 1978, Seo (standing for Suomalainen Energiaosuuskunta Oy) has grown steadily to supply around 140 filling stations. These have gained about 5.1% of the domestic market, although most Seo outlets are unmanned A24 style stations.
